Smartüs
A simplified smart home hub for Latin America.
Client
Taurus
Role
Product Designer
Year
2023
Industry
Consumer Electronics, IoT
Overview
Taurus is the lead appliance seller in Mexico, their smart home app was cluttered and overwhelming, making it difficult for users to control their devices. We aimed to simplify the interface and interactions, improve market fit for the Latin American audience, and build a scalable foundation for future features.
Process
We conducted user interviews with customers to get feedback and understand frustrations in different use cases. The research revealed insights related to feature reliability, device management and intuitive control panels. We collaborated with customer service, the marketing team, hardware providers and executives to revamp the product and user test prototypes that helped refine the design before final development.
Outcome
The redesigned Smartüs app has 23,000 monthly active users and reviews have increased from an average of 2 stars to 4 stars, reflecting a positive impact in user satisfaction. It features clearer navigation, step-by-step guides, a clean and modular design system that allows for easy integration of new devices and services. We continue to work hand-in-hand with Taurus on the roadmap to upgrade living spaces into a smart, family-oriented ecosystem through continuous feedback, reviews and testing. This project has highlighted the importance of user-centered design and cultural sensitivity when creating smart home solutions.